The book presents methods of conducting  trade negotiations, provides legal support to sellers, and suggests better methods of sales beginning from retail fundamentals and advancing to most exquisite technique!

The Russian last decade has been  distinguished with high rates of development resulting in crucial changes in trade too. The following phase is connected with distribution of trade know-hows, development of trading and logistical networks. Key aspect of this book pertains to development of shops for the last 50 years. The characteristics of technical development in 14 different spheres from past and present are presented in order to draw relevant conclusions for future.
The Russian language version of the book well-known to  European retailers was edited by Professor E.A.Arustamov,  Doctor of Economics,  expert in the field of trading technologies, RF Honored Specialist  in Science, full member of the European Academy of Retail.

To create this book the authors were induced by practical unavailability of a book which would be dedicated to retail trading. The only notable publication presents a hopelessly antiquated ‘volume of forgotten lore’,  and  besides, it is confined with covering marketing issues only.  The proposed book describes in details all the issues connected with retail trade. It provides a thorough study of retail enterprises activities, and continuously varying conditions  uch enterprises operate in; supplier chain management in retail trade system; retail operations: servicing the buyer, goods disposing, providing safety and merchandizing; further globalization of economy and electronic commerce.
It is dedicated both to experts involved in retail trade, and students of colleges and high schools studying commerce.

‘Principles of Retailing’ presents auniversal book of reference covering  basic aspects of modern retail trade management in quickly varying environment and under aggravated conditions of competition.

The authors investigate problems facing world retail trade in view of its globalization, study  serious matters connected with improvement of buyer’s technical equipment and technology awareness, and followed on-line trade revolution, as well.

Numerous  examples of changes and best practices in modern trade management, given by  authors help readers to become aware of:

• retail trade transitional environment;
• changes in retail trade management;
• chains of supply;
• increase of retail operations efficiency.

The book Principles of Retailing prepared for publication by specialists possessing practical and teaching experience, presents a valuable training manual and handbook.

The author presents readers with some secrets of selling motivation, familiarizes them with complicated tools of encouragement and punishment, demonstrates  motivating factors, and advises managers what to do when they lack opportunity to pay bigger salary to employees.
The second edition is added with the description of personnel motivation wheels geared during changes taking place in the company they work for; during the company  recessionary periods. The book gives a good advice how to suppress kick-backs and find a well-motivated employee.  

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising. Covering both window dressing and in-store areas, and including a range of stores from fashion emporia to small outlets, the book contains a wealth of practical advice, as well as case studies and hints and tips from established visual merchandisers.

In  this book you can find:
- experts observations relating to the role of merchandizer in modern trade;
- examples of shop successful designs;
- variants of show-case decorations, visual merchandizing inside of shop and use of manikins;
- fascinating lessons provided by  actual examples with photos of modern show-windows and decoration;
- colourable schemes of window dressing and sales areas;
- practical advices and prompts  on visual merchandizing from leading experts;
- visual merchandizer toolkit;

The book discloses  technologies required to increase operating efficiency of  retail networking. It learns how to conclude contracts, negotiate with purchasers, avoid money penalties, etc. For the first time the issue of interaction between suppliers and retail networks is thoroughly examined within the frames of  processes which knowledge may help a supplier to achieve high financial results. The book is based  on the author’s personal long-term operational experience of work in retail networks as a supplier and sales consultant. The author analyzes mistakes made by hundreds of companies working with retail networks and best practices of  profitable retailers.

The book is framed as a work-book revealing  burning questions of food retail shop management under the conditions of emerging market. Besides theory provided to ‘immerse learner into market situation’, the reader’s attention is drawn to a business end in store activities, as well.
The  reader, step by step, will get acquainted with following issues:
1) modern food store and principles of its organization;
2) modern approach to assortment and expenses management;
3) modern food store management;
4) retail enterprise marketing plan;
5) principles of work with buyers;
6) five challenges of  merchandizing  within marketing mix;
7) price management in retail marketing.

The book is addressed to directors, managers, goods managers, experts in marketing, merchandizers of food shops.  It is also useful for students of high schools and colleges learning retail on faculties of marketing, management, economics and trade management specializing in ‘Food Products Merchandising Technique’ , ‘Commerce’, ‘Trade Business’, ‘Accounting: analysis and control’.